90 day sales plan template google slides

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. These insights allow you to refine your strategy and better target your audience. Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Here’s a simple guide and template for creating audience/buyer personas.ĭon’t forget to document this information in your strategy doc! When it comes to your ideal customer, you should know things like: Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media. Learn everything you can about your audience “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”Ĭreate. “ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. Social media goals should align with your overall marketing objectives. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. If Instagram is for brand awareness, you might track the number of Instagram Story views.

You may want to track different goals for different social media networks, or even different uses for each network.įor example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. Instead, focus on things like engagement, click-through, and conversion rates.įor inspiration, take a look at these 19 essential social media metrics.

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Once you’ve decided on your goals, track them in a social media strategy doc - grab our free template if you don’t have one already.

Oh, and if you need examples of smart social media goals, we’ve got you covered there too. Psst: Need help getting started? We’ve got social strategy guides for small businesses, financial services, government, higher education, healthcare, real estate, law firms, and non-profits. Without goals, you have no way to measure success and return on investment (ROI).Įach of your social media marketing goals should be SMART: specific, measurable, attainable, relevant and time-bound. The first step to creating a winning social media strategy is to establish clear objectives and goals. Choose goals that align to business objectives Set S.M.A.R.T. How to create a social media marketing strategy in 9 steps Step 1.

90 day sales plan template google slides